LONDON — Osman Yousefzada is on the move, decamping to the burgeoning fashion hub of Covent Garden from a town house in Fitzrovia, and starting afresh after parting ways with former investor Luxcite.
Yousefzada said his new space, at 20-21 Floral Street, would remain a retail and events venue known as House of Osman. It also houses the brand’s atelier. The designer opened quietly over the summer and hasn’t looked back.
“The footfall is better and the street is more dynamic — there are more tourists and international clients and people are ready to spend,” said the designer, whose spring 2020 presentation took place Sunday at Carlton House.
The new store spans 1,500 square feet, and its neighbors include The Shop at Bluebird, Paul Smith, Agnès b., Arket and Kent & Curwen.
Yousefzada said retail, and the face-to-face contact with the consumer, has been proving invaluable for the business, and rtw sales can often lead to bespoke orders — which the designer realizes in his downstairs atelier.
“It’s about having conversations with customers, data-capturing and cultural events for clients,” he said in an interview. After fashion week, the designer plans to host a meditation session with singing bowls, and has a series of trunk shows
Yousefzada said his new space, at 20-21 Floral Street, would remain a retail and events venue known as House of Osman. It also houses the brand’s atelier. The designer opened quietly over the summer and hasn’t looked back.
“The footfall is better and the street is more dynamic — there are more tourists and international clients and people are ready to spend,” said the designer, whose spring 2020 presentation took place Sunday at Carlton House.
The new store spans 1,500 square feet, and its neighbors include The Shop at Bluebird, Paul Smith, Agnès b., Arket and Kent & Curwen.
Yousefzada said retail, and the face-to-face contact with the consumer, has been proving invaluable for the business, and rtw sales can often lead to bespoke orders — which the designer realizes in his downstairs atelier.
“It’s about having conversations with customers, data-capturing and cultural events for clients,” he said in an interview. After fashion week, the designer plans to host a meditation session with singing bowls, and has a series of trunk shows