“For me, it’s personal,” explained Dee Ocleppo, speaking on her renewed commitment to the Breast Cancer Research Foundation. “It really is about saving lives.”
The designer, businesswoman wife to Tommy Hilfiger has long supported the BCRF, and has launched a program to donate 10 percent of a year’s revenue of her Dee Ocleppo accessories line to the organization.
Ocleppo is involved with numerous charities, but when she was thinking of whom to partner with she considered her history with the BCRF, noting, “it was a natural fit.”
Kicking off in October, Breast Cancer Awareness Month, Ocleppo’s initiative runs for a full year without any cap on the total donation — 10 percent of her total sales across all categories will be donated to the BCRF.
Founded by Evelyn H. Lauder in 1993, BCRF has funded investigators who have been involved in major breakthroughs in breast cancer prevention, diagnosis, treatment, survivorship and metastasis. This year, BCRF has awarded $66 million in grants to support the work of nearly 275 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide.
“I was absolutely thrilled when I heard about Dee’s partnership with BCRF,” said Leonard Lauder, BCRF
The designer, businesswoman wife to Tommy Hilfiger has long supported the BCRF, and has launched a program to donate 10 percent of a year’s revenue of her Dee Ocleppo accessories line to the organization.
Ocleppo is involved with numerous charities, but when she was thinking of whom to partner with she considered her history with the BCRF, noting, “it was a natural fit.”
Kicking off in October, Breast Cancer Awareness Month, Ocleppo’s initiative runs for a full year without any cap on the total donation — 10 percent of her total sales across all categories will be donated to the BCRF.
Founded by Evelyn H. Lauder in 1993, BCRF has funded investigators who have been involved in major breakthroughs in breast cancer prevention, diagnosis, treatment, survivorship and metastasis. This year, BCRF has awarded $66 million in grants to support the work of nearly 275 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide.
“I was absolutely thrilled when I heard about Dee’s partnership with BCRF,” said Leonard Lauder, BCRF