Lisa Versacio seems to understand what young women want. Sensing that Millennials were craving femininity in their furniture, Versacio in 2002 founded West Elm with a mid-century modern vibe and an added touch of elegance. She then nailed for Restoration Hardware a similar cohort with fashion home brand Brocade Home, and subsequently launched global brand development company LVNY Studio.
C’est Beau 1872, Versacio’s latest and most ambitious project, is aimed at 18- to 25-year-old consumers and was inspired by her athletic nieces and their fellow soccer-playing friends. Dedicated to the fashion, jewelry, beauty, home and gift categories, C’est Beau is a digital and physical retail double-play.
The 5,500-square-foot retail concept store at 1/2 Bond Street in Manhattan’s SoHo, has seven arched windows facing Bond Street, and a wider one at the far end of the store, where C’est Beau’s experiential programming, including free facials, will occur. A coffee bar is near the entrance.
“I envision being here for a long time,” Versacio said, adding that the rent for the space is blended and less expensive on the second floor, while pricier on the smaller main level. Versacio is also moving her office and product development team to the location.
“What I saw when I
C’est Beau 1872, Versacio’s latest and most ambitious project, is aimed at 18- to 25-year-old consumers and was inspired by her athletic nieces and their fellow soccer-playing friends. Dedicated to the fashion, jewelry, beauty, home and gift categories, C’est Beau is a digital and physical retail double-play.
The 5,500-square-foot retail concept store at 1/2 Bond Street in Manhattan’s SoHo, has seven arched windows facing Bond Street, and a wider one at the far end of the store, where C’est Beau’s experiential programming, including free facials, will occur. A coffee bar is near the entrance.
“I envision being here for a long time,” Versacio said, adding that the rent for the space is blended and less expensive on the second floor, while pricier on the smaller main level. Versacio is also moving her office and product development team to the location.
“What I saw when I