“Men are having much more open dialogue about wellness and mental health and you’re obviously seeing some carryover to the bathroom as well,” said Benjamin Smith, founder of new men’s skin-care and hygiene company Disco.
After eight months of development with a chemist, Smith produced seven vegan, gluten-free and paraben-free formulations that are “as minimal as possible,” including a face mask, scrub, cleanser stick and moisturizer, eye cream, body wash and deodorant that retail between $14 and $30.
“Every product has a different intention, but we did agree on an organic essential oil scent,” he said, and every product is available separately or as an eight-, 10- or 12-week membership that will adjust to a customer’s usage habits.
“I believe men shouldn’t feel embarrassed to use a face mask,” Smith said. “I’m really bullish on men investing more and more into their personal-care regimens. Eventually we’ll get into grooming, but it’s important to take care of your skin.”
Smith’s initial interest in skin care began in high school and was born from “a desire to look better and feel better,” he said. He took to CrossFit and opened gym Top Tier Fitness at Wake Forest, his alma mater, and in Maryland, where he grew
After eight months of development with a chemist, Smith produced seven vegan, gluten-free and paraben-free formulations that are “as minimal as possible,” including a face mask, scrub, cleanser stick and moisturizer, eye cream, body wash and deodorant that retail between $14 and $30.
“Every product has a different intention, but we did agree on an organic essential oil scent,” he said, and every product is available separately or as an eight-, 10- or 12-week membership that will adjust to a customer’s usage habits.
“I believe men shouldn’t feel embarrassed to use a face mask,” Smith said. “I’m really bullish on men investing more and more into their personal-care regimens. Eventually we’ll get into grooming, but it’s important to take care of your skin.”
Smith’s initial interest in skin care began in high school and was born from “a desire to look better and feel better,” he said. He took to CrossFit and opened gym Top Tier Fitness at Wake Forest, his alma mater, and in Maryland, where he grew