ROME — The deluge that caught Rome by surprise on Thursday night didn’t disrupt the detailed schedule of events Giambattista Valli and H&M staged to celebrate the complete launch of their tie-up.
Guests’ logistical efforts and tip-toeing among the city’s puddles were eventually repaid once they reached the lavish Palazzo Doria Pamphilj, where the first and core part of the celebrations took place with a fashion show. Connoisseurs of Giambattista Valli’s work may have been used to a few of the opulent locations where he stages his couture shows in Paris but the rich frescoes, golden furniture and abundance of 17th-century artwork at the Roman venue provided a pleasant step-up for a fast-fashion giant such as H&M.
“It’s amazing to be back in this location. This is where we filmed the campaign and it’s absolutely gorgeous, as ornate as the clothes that [Valli] designs, so it’s a wonderful synthesis of ideas,” said Cameron Riley Monaghan before the show. The American actor is among the talents fronting the advertising campaign for the capsule collection, which he defined full of “character and flare.”
“It was so fun, I was with H.E.R. and few other very talented musicians and artists. It was a fantastic experience with
Guests’ logistical efforts and tip-toeing among the city’s puddles were eventually repaid once they reached the lavish Palazzo Doria Pamphilj, where the first and core part of the celebrations took place with a fashion show. Connoisseurs of Giambattista Valli’s work may have been used to a few of the opulent locations where he stages his couture shows in Paris but the rich frescoes, golden furniture and abundance of 17th-century artwork at the Roman venue provided a pleasant step-up for a fast-fashion giant such as H&M.
“It’s amazing to be back in this location. This is where we filmed the campaign and it’s absolutely gorgeous, as ornate as the clothes that [Valli] designs, so it’s a wonderful synthesis of ideas,” said Cameron Riley Monaghan before the show. The American actor is among the talents fronting the advertising campaign for the capsule collection, which he defined full of “character and flare.”
“It was so fun, I was with H.E.R. and few other very talented musicians and artists. It was a fantastic experience with