Diamonds continue to be a girl’s best friend, claims De Beers in its new industry study. The 2019 edition of the firm’s Diamond Insight Report examines the ways in which diamonds continue to “rule the roost” for women marking pivotal life-cycle events.
The company took its latest report as an opportunity to examine how young couples buy diamond jewelry for each other, coining the term “love-gifting” to describe jewelry consumption in the post-#MeToo movement era.
But even more changes are afoot. Last year, De Beers took its annual report as an opportunity to parse the differences between mined diamonds and those that are grown in a lab — touting its own lab-grown diamond start-up, Lightbox, as a big opportunity. This year’s report does not so much as mention lab-grown diamonds and instead examines the ways in which “natural” diamonds are the stone of choice for young couples expressing love through jewelry.
Speaking to WWD about the report, Stephen Lussier, De Beers Group executive vice president for consumer and brands, downplayed the excitement around lab-grown diamonds. “Around this time last year there was a lot more noise than there was business [for lab-grown stones],” he said. “They represent less than 1 percent of the
The company took its latest report as an opportunity to examine how young couples buy diamond jewelry for each other, coining the term “love-gifting” to describe jewelry consumption in the post-#MeToo movement era.
But even more changes are afoot. Last year, De Beers took its annual report as an opportunity to parse the differences between mined diamonds and those that are grown in a lab — touting its own lab-grown diamond start-up, Lightbox, as a big opportunity. This year’s report does not so much as mention lab-grown diamonds and instead examines the ways in which “natural” diamonds are the stone of choice for young couples expressing love through jewelry.
Speaking to WWD about the report, Stephen Lussier, De Beers Group executive vice president for consumer and brands, downplayed the excitement around lab-grown diamonds. “Around this time last year there was a lot more noise than there was business [for lab-grown stones],” he said. “They represent less than 1 percent of the