MILAN — Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin roam relaxed across the rooms of Milan’s Royal Palace, looking satisfied at the outcome of the exhibit the duo are mounting in the historic venue.
Named “Inez & Vinoodh Hi-Lo Transformers” and running until Nov. 13, the show hinges on key images shot by the photographers but turned into big, hand-painted billboards. The artistic twist aims to show a contrast between the high-tech photography of the duo and low-tech required by painting, and is enhanced by the juxtaposition with the richly decorated rooms of the Palazzo’s Prince Apartment.
“Having a show in Palazzo Reale is a dream come true. We’ve always dreamt of bringing the exhibition that we have outside on the streets by means of billboards of all the different campaigns that we do for various fashion brands,” explains van Lamsweerde. “We see the streets as our public gallery and art space; we even went so far once to ask if we could have back the billboard when it came down and it’s in our storage somewhere, but it’s a big pixelated photograph basically. And walking around New York and Brooklyn you see these giant wall paintings that are done
Named “Inez & Vinoodh Hi-Lo Transformers” and running until Nov. 13, the show hinges on key images shot by the photographers but turned into big, hand-painted billboards. The artistic twist aims to show a contrast between the high-tech photography of the duo and low-tech required by painting, and is enhanced by the juxtaposition with the richly decorated rooms of the Palazzo’s Prince Apartment.
“Having a show in Palazzo Reale is a dream come true. We’ve always dreamt of bringing the exhibition that we have outside on the streets by means of billboards of all the different campaigns that we do for various fashion brands,” explains van Lamsweerde. “We see the streets as our public gallery and art space; we even went so far once to ask if we could have back the billboard when it came down and it’s in our storage somewhere, but it’s a big pixelated photograph basically. And walking around New York and Brooklyn you see these giant wall paintings that are done