Donata Minelli Yirmiyahu has been named chief executive officer of Ulla Johnson, following 18 months consulting for the brand. It is a new post.
She reports to Ulla Johnson, chairwoman, founder and creative director of her eponymous company, which she founded in 2000.
Earlier in Yirmiyahu’s career, she was ceo of Adam Lippes, and ceo of Yigal Azrouël Inc. from 1998 to 2013.
In discussing her strategy for the brand, Yirmiyahu said Johnson has a keen sense of who her woman is and how to share the brand, from product design to store experience, with them. “Giving Ulla the space to focus on design and creation as a whole is an important, albeit simplistic, part of my role here. I’ve always focused on businesses from a global perspective and the data available today will help us take holistic approaches to key markets globally,” said Yirmiyahu.
The brand has started to engage with communication agencies in London and Germany, in addition to North America and Paris, she said. “We will focus on targeted markets and ensure we support them for long-term success, not just access to product, but giving the full brand experience. That’s where the excitement exists,” she added.
According to Yirmiyahu, her priorities are
She reports to Ulla Johnson, chairwoman, founder and creative director of her eponymous company, which she founded in 2000.
Earlier in Yirmiyahu’s career, she was ceo of Adam Lippes, and ceo of Yigal Azrouël Inc. from 1998 to 2013.
In discussing her strategy for the brand, Yirmiyahu said Johnson has a keen sense of who her woman is and how to share the brand, from product design to store experience, with them. “Giving Ulla the space to focus on design and creation as a whole is an important, albeit simplistic, part of my role here. I’ve always focused on businesses from a global perspective and the data available today will help us take holistic approaches to key markets globally,” said Yirmiyahu.
The brand has started to engage with communication agencies in London and Germany, in addition to North America and Paris, she said. “We will focus on targeted markets and ensure we support them for long-term success, not just access to product, but giving the full brand experience. That’s where the excitement exists,” she added.
According to Yirmiyahu, her priorities are