LONDON — As well as selling you the most exuberant printed dresses and plates to match, J.J. Martin, the Milan-based founder of buzzy label La DoubleJ, wants to help you raise your vibration and find your inner goddess.
“We are a high-energy brand, when you are dealing with print and color, you’re dealing with energy. There’s a different color for each chakra and it really is a mood booster, it’s an uplifting thing. So I think that my company is not really a fashion company in the sense of trying to rule the runways. What I’m trying to do is create a world of happiness and great energy,” Martin said.
The designer was in London to launch an exclusive collection for Mathcesfashion.com, alongside a pop-up space at the retailer’s Mayfair town house, 5 Carlos Place.
To mark the launch, Martin wanted to give her guests a real taste of her bright, patterned world and so she hosted Qi Gong energy healing sessions for guests, alongside collection previews and an evening cocktail.
“The idea is how can we raise your vibration with the clothing, how can we raise it with the Qi Gong. I also started writing about my fertility journey for Goop and I
“We are a high-energy brand, when you are dealing with print and color, you’re dealing with energy. There’s a different color for each chakra and it really is a mood booster, it’s an uplifting thing. So I think that my company is not really a fashion company in the sense of trying to rule the runways. What I’m trying to do is create a world of happiness and great energy,” Martin said.
The designer was in London to launch an exclusive collection for Mathcesfashion.com, alongside a pop-up space at the retailer’s Mayfair town house, 5 Carlos Place.
To mark the launch, Martin wanted to give her guests a real taste of her bright, patterned world and so she hosted Qi Gong energy healing sessions for guests, alongside collection previews and an evening cocktail.
“The idea is how can we raise your vibration with the clothing, how can we raise it with the Qi Gong. I also started writing about my fertility journey for Goop and I