Psycho Bunny is turning its gaze to retail.
The men’s brand with the slightly maniacal logo of rabbit with pink ears and its teeth hanging over a skull-and-crossbones, is opening four stores this fall in the U.S.
Following a successful retail debut last October in Aventura, Fla., the New York-based label is opening full-price stores in Hollywood, Fla., Atlanta and Las Vegas as well as its first outlet in Orlando, Fla.
The Hollywood store opened at the end of last month in the Hard Rock Hotel & Casino and is 1,475 square feet. The 1,500-square-foot Atlanta store in the Lenox Square mall opened today and will be followed by an 1,800-square-foot unit in the Forum Shops at Caesars in Las Vegas.
The outlet store, which will measure 3,870 square feet, will initially open as a pop-up for the holiday season before being transformed into a permanent location. This is the same tactic Psycho Bunny used with its first store in Aventura.
All of the stores will feature brightly colored interiors and giant neon bunny motifs.
Robert Goldman, Psycho Bunny’s cofounder, said: “Following the success of Aventura, we focused on top markets for our continued retail expansion. Our business continues to scale and strengthen; now couldn’t have
The men’s brand with the slightly maniacal logo of rabbit with pink ears and its teeth hanging over a skull-and-crossbones, is opening four stores this fall in the U.S.
Following a successful retail debut last October in Aventura, Fla., the New York-based label is opening full-price stores in Hollywood, Fla., Atlanta and Las Vegas as well as its first outlet in Orlando, Fla.
The Hollywood store opened at the end of last month in the Hard Rock Hotel & Casino and is 1,475 square feet. The 1,500-square-foot Atlanta store in the Lenox Square mall opened today and will be followed by an 1,800-square-foot unit in the Forum Shops at Caesars in Las Vegas.
The outlet store, which will measure 3,870 square feet, will initially open as a pop-up for the holiday season before being transformed into a permanent location. This is the same tactic Psycho Bunny used with its first store in Aventura.
All of the stores will feature brightly colored interiors and giant neon bunny motifs.
Robert Goldman, Psycho Bunny’s cofounder, said: “Following the success of Aventura, we focused on top markets for our continued retail expansion. Our business continues to scale and strengthen; now couldn’t have