The Very Warm, the outerwear brand from David Peyser Sportswear, has launched exclusively at Ssense its first collection under the direction of Laurence Chandler of Rochambeau and Studio Institute founder Nate Brown.
Chandler, who has been named creative director of the brand, had been talking to the company about his Rochambeau brand. “The initial conversation was for new production resources,” he said.
Cousins Shai and David Peyser, whose family produces the Weatherproof collection, were interested in Rochambeau’s artist collaborations, having partnered with artists themselves on the launch of The Very Warm and special projects for the brand, and Chandler was interested in the company’s logistical expertise. Eventually they agreed to share resources — David Peyser Sportswear would handle Rochambeau’s “production, logistics, shipping, all of the things a small brand doesn’t have the bandwidth for,” said Chandler, and in turn, he would design for The Very Warm.
“The relationship is purely the exchange of resources. Right now, we’re delivering on the creative side, building The Very Warm, and they’re helping structurally for Rochambeau. And we kept it as simple as that,” Chandler said.
Founded in 2017, The Very Warm started as a project from Shai and David Peyser to enter the contemporary outerwear market. The
Chandler, who has been named creative director of the brand, had been talking to the company about his Rochambeau brand. “The initial conversation was for new production resources,” he said.
Cousins Shai and David Peyser, whose family produces the Weatherproof collection, were interested in Rochambeau’s artist collaborations, having partnered with artists themselves on the launch of The Very Warm and special projects for the brand, and Chandler was interested in the company’s logistical expertise. Eventually they agreed to share resources — David Peyser Sportswear would handle Rochambeau’s “production, logistics, shipping, all of the things a small brand doesn’t have the bandwidth for,” said Chandler, and in turn, he would design for The Very Warm.
“The relationship is purely the exchange of resources. Right now, we’re delivering on the creative side, building The Very Warm, and they’re helping structurally for Rochambeau. And we kept it as simple as that,” Chandler said.
Founded in 2017, The Very Warm started as a project from Shai and David Peyser to enter the contemporary outerwear market. The