Paintbox Expands With Upper East Side Location

After six years in business on Crosby Street in SoHo, manicure salon Paintbox this week is opening a second location on the Upper East Side.
The salon at 20 E 69th Street on the corner of Madison Avenue comes after the company quietly raised a pre-series seed round of $1.5 million in funding. Paintbox on the Upper East Side is a bilevel space, slightly smaller than the SoHo location at 1,350 square feet. The downstairs level will host a removals bar — Paintbox does a lot of gel manicures — and upstairs features manicure chairs.
Paintbox specializes in nail art and trends based on the fashion season, offering a menu of nail art styles to choose from. In June, the brand launched its first polish collection, Power Couples, again based on seasonal trends and sold in sets of two for $40 or as singles for $22.
The salon was founded by Eleanor Langston in 2013, a former magazine beauty editor. Chief executive officer Jane Hong was brought on in 2017 to help spearhead growth. With the investment, Hong said the brand will continue to launch seasonal polishes, and potentially products beyond lacquer — to be sold on its web site and in the

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