Cara Delevingne and Olivier Rousteing could have celebrated their fashion collaboration — the global Puma and Balmain campaign featuring a 35-piece collection — anywhere in the world. And here they were hosting the party in Los Angeles. Why L.A.?
“That’s a freakin’ good question,” said Delevingne, turning to Rousteing. The two sat alongside each other inside a closed off space of Milk Studios, moments before the event kicked off.
“Yes, why?” responded the French designer with amusement.
“I don’t know,” Delevingne continued. “We both are working in Europe, so I find it weird that we picked here. I think L.A. was — the place that needed it most?”
“With the international feeling we wanted to push with the campaign, L.A. was the best way to make it even more international,” added Rousteing.
It’s not just a “normal” fashion campaign, shared the model and actress. “This is about diversity and inclusivity. Taking it out of somewhere like New York or Paris or London, fashion cities — L.A. has more of an eclectic mix of entertainers.”
Out in support were Amber Heard, Eva Longoria, Bella Thorne, rappers G-Eazy and Machine Gun Kelly, “Euphoria” actors Angus Cloud and Jacob Elordi, model Alessandra Ambrosio and actresses Krys Marshall and Jodi
“That’s a freakin’ good question,” said Delevingne, turning to Rousteing. The two sat alongside each other inside a closed off space of Milk Studios, moments before the event kicked off.
“Yes, why?” responded the French designer with amusement.
“I don’t know,” Delevingne continued. “We both are working in Europe, so I find it weird that we picked here. I think L.A. was — the place that needed it most?”
“With the international feeling we wanted to push with the campaign, L.A. was the best way to make it even more international,” added Rousteing.
It’s not just a “normal” fashion campaign, shared the model and actress. “This is about diversity and inclusivity. Taking it out of somewhere like New York or Paris or London, fashion cities — L.A. has more of an eclectic mix of entertainers.”
Out in support were Amber Heard, Eva Longoria, Bella Thorne, rappers G-Eazy and Machine Gun Kelly, “Euphoria” actors Angus Cloud and Jacob Elordi, model Alessandra Ambrosio and actresses Krys Marshall and Jodi