More experiences are coming to Rodeo Drive.
Gucci is set to open a restaurant on the famed shopping thoroughfare in spring 2020, WWD has learned. It will be the second restaurant opened by the Kering-owned luxury giant and the first outside of Italy.
In January 2018, Gucci Garden opened in Florence with a boutique, exhibition space and restaurant — or Osteria — headed by three-Michelin-star chef Massimo Bottura, a longtime friend of Gucci’s president and chief executive officer Marco Bizzarri.
Sources say LVMH Moët Hennessy Louis Vuitton-owned Dior is also plotting a restaurant on Rodeo Drive.
The two openings would up the experience level on Beverly Hills’ retail row, which from June 28 to Nov. 10. hosted the 22,000 square-foot Louis Vuitton X pop-up and Instagram hot spot, showcasing the luxury French house’s 160-year history of collaborations with artists from Sol LeWitt to Jeff Koons to L.A.’s Alex Israel.
The restaurants would also key into a broader trend in the luxury industry, which has had fashion brands including Ralph Lauren (The Polo Bar), Prada (Pasticceria Marchesi), Tiffany & Co. (The Blue Box Cafe), Burberry (Thomas’s) and more luring experience-seeking Millennials with in-store eateries, stand-alone pastry shops and more.
LVMH has been ramping up activity in the hospitality
Gucci is set to open a restaurant on the famed shopping thoroughfare in spring 2020, WWD has learned. It will be the second restaurant opened by the Kering-owned luxury giant and the first outside of Italy.
In January 2018, Gucci Garden opened in Florence with a boutique, exhibition space and restaurant — or Osteria — headed by three-Michelin-star chef Massimo Bottura, a longtime friend of Gucci’s president and chief executive officer Marco Bizzarri.
Sources say LVMH Moët Hennessy Louis Vuitton-owned Dior is also plotting a restaurant on Rodeo Drive.
The two openings would up the experience level on Beverly Hills’ retail row, which from June 28 to Nov. 10. hosted the 22,000 square-foot Louis Vuitton X pop-up and Instagram hot spot, showcasing the luxury French house’s 160-year history of collaborations with artists from Sol LeWitt to Jeff Koons to L.A.’s Alex Israel.
The restaurants would also key into a broader trend in the luxury industry, which has had fashion brands including Ralph Lauren (The Polo Bar), Prada (Pasticceria Marchesi), Tiffany & Co. (The Blue Box Cafe), Burberry (Thomas’s) and more luring experience-seeking Millennials with in-store eateries, stand-alone pastry shops and more.
LVMH has been ramping up activity in the hospitality