About 2,000 fashion fans flocked to the parking garage of the Tsum luxury department store in Moscow on Thursday night for the global debut of the Vetements X Star Wars capsule collection. Just wait for the memes involving Baby Yoda – in the dark logo cloak and thigh boots, perhaps?
“The focus must be always on clothes. That is why I picked the parking lot – raw without decoration,” said Vetements chief executive Guram Gvasalia. “Tsum is the biggest partner we have in Russia. We wanted to do something with Tsum, but different.”
“The focus must be always on clothes. That is why I picked the parking lot – raw without decoration,” said Vetements chief executive Guram Gvasalia. “Tsum is the biggest partner we have in Russia. We wanted to do something with Tsum, but different.”
Guram Gvasalia with Russian rappers Boulevard Depo and Big Baby Tape
Aleksei Kalabin/Courtesy Photo
The event attracted local glitterati including influencer and Tsum executive Natasha Goldberg, KM20 founder Olga Karput, and Russian rapper Boulevard Depo, recently seen in a local campaign for Prada’s Linea Rossa. Slugging from a half-empty bottle of Hennessy, he mused on Vetements’ legacy of cool and unexpected brand tie-ups. “I loved the moto-racing collab, that one was good,” he enthused. “I am not into ‘Star Wars’ so I would skip on this.”
Not so the party guests, who attacked the rails, as infinite as the text in the opening crawl of every “Star Wars” episode and hung with