Signet has launched a retail format blending its Jared and James Allen brands.
“This creates a new and richer omnichannel experience and a modern environment for jewelry shopping,” Bill Brace, chief marketing officer of Signet and executive general manager of Jared, told WWD.
The 4,245-square-foot store, which has both the Jared and James Allen names on the facade, is located in the Francis Scott Key Mall, 5617 Spectrum Drive, in Frederick, Md. The format reflects Signet’s efforts to gather “deep insights into today’s consumer habits — why they’re purchasing jewelry, what they’re purchasing and how they prefer to shop,” said Brace.
“The new Jared x James Allen concept store is a perfect example of the ‘pilot-and-learn’ mind-set. While e-commerce continues to grow in importance given its convenience and the ability to research, our data shows that 90 percent of our customers still prefer to purchase their jewelry in store. This is because people want to see and touch these expensive and meaningful products while getting expert advice from our jewelry consultants,” Brace said. “The Frederick store brings together the best of this online-offline experience, by breaking down the barrier and making jewelry shopping more accessible and personable.”
Jared is known for its diamond consultants
“This creates a new and richer omnichannel experience and a modern environment for jewelry shopping,” Bill Brace, chief marketing officer of Signet and executive general manager of Jared, told WWD.
The 4,245-square-foot store, which has both the Jared and James Allen names on the facade, is located in the Francis Scott Key Mall, 5617 Spectrum Drive, in Frederick, Md. The format reflects Signet’s efforts to gather “deep insights into today’s consumer habits — why they’re purchasing jewelry, what they’re purchasing and how they prefer to shop,” said Brace.
“The new Jared x James Allen concept store is a perfect example of the ‘pilot-and-learn’ mind-set. While e-commerce continues to grow in importance given its convenience and the ability to research, our data shows that 90 percent of our customers still prefer to purchase their jewelry in store. This is because people want to see and touch these expensive and meaningful products while getting expert advice from our jewelry consultants,” Brace said. “The Frederick store brings together the best of this online-offline experience, by breaking down the barrier and making jewelry shopping more accessible and personable.”
Jared is known for its diamond consultants