Copenhagen Fashion Summit Announces H&M CEO as First Speaker

Copenhagen Fashion Summit has revealed H&M’s chief executive officer Karl-Johan Persson as a speaker for the upcoming Copenhagen Fashion Summit, billed as “Redesigning Growth.” The event is produced by the nonprofit Global Fashion Agenda.
Last May, the two-day Copenhagen Fashion Summit saw 1,300 attendees. Speakers were from brands such as Nike, PVH Corp. and Adidas, and included individuals like the vocal London-based designer and first proponent for the political (organic cotton) T-shirt, Katharine Hamnett.
Persson will be joined in conversation by Vanessa Friedman, fashion director of The New York Times, to address how “high-street brands can rethink the current fashion business model.”
Eva Kruse, chief executive officer of Global Fashion Agenda, organizer of the Copenhagen Fashion Summit, expressed her enthusiasm in a statement: “I’m thrilled that Karl-Johan Persson will be joining us at the 2020 Summit, which will delve into the theme Redesigning Growth. A vast amount of people are unable to afford luxury fashion, so finding solutions to produce sustainable fashion for the masses is crucial.”
She added that the group “has been spearheading sustainability in fashion for more than a decade,” and due to its global recognition (ranking in the top global apparel manufacturers and retailers by revenue), the company will play

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