QALO, the Santa Ana, Calif.-based jewelry brand specializing in silicone commitment rings, has been acquired by New York-based e-commerce holding company Win Brands Group. Terms of the deal were not disclosed.
Born out of the surf and sport landscape of Southern California, QALO was founded in 2013 by Ted Baker and KC Holiday, and has made more than $150 million in revenue selling medical-grade silicone rings direct-to-consumer online and through retailers including Target, Dick’s Sporting Goods and REI.
One of the first to the functional wedding ring category, the brand has built an impressive fan base of star athletes and celebrities including NBA players LeBron James and Stephen Curry, NASCAR’s Dale Earnhardt Jr., MLB player Bryce Harper, pro surfer Shane Dorian and country music star Jason Aldean, in addition to consumers, many in law enforcement and military, who wear QALO as a sportier alternative to traditional wedding bands.
Once aspiring actors themselves, Baker and Holiday met while working at a Los Angeles-area restaurant. Both recently married, they bonded over loving their wives but feeling uneasy about wearing chunky metal rings for the first time in their lives. They started QALO (an acronym for quality, athletics, love, outdoors) out of Holiday’s garage.
The rings come
Born out of the surf and sport landscape of Southern California, QALO was founded in 2013 by Ted Baker and KC Holiday, and has made more than $150 million in revenue selling medical-grade silicone rings direct-to-consumer online and through retailers including Target, Dick’s Sporting Goods and REI.
One of the first to the functional wedding ring category, the brand has built an impressive fan base of star athletes and celebrities including NBA players LeBron James and Stephen Curry, NASCAR’s Dale Earnhardt Jr., MLB player Bryce Harper, pro surfer Shane Dorian and country music star Jason Aldean, in addition to consumers, many in law enforcement and military, who wear QALO as a sportier alternative to traditional wedding bands.
Once aspiring actors themselves, Baker and Holiday met while working at a Los Angeles-area restaurant. Both recently married, they bonded over loving their wives but feeling uneasy about wearing chunky metal rings for the first time in their lives. They started QALO (an acronym for quality, athletics, love, outdoors) out of Holiday’s garage.
The rings come