LONDON — Pronounce is the latest fashion label to work with Renzo Rosso’s Diesel on a capsule collection. Some pieces from the collection will debut with Pronounce’s fall 2020 fashion show in London, and a show featuring the full lineup will take place during Shanghai Fashion Week in late March.
The capsule will be available in China and in Diesel’s selected global retail network.
The collaboration was developed based on the 40-year-old Diesel’s archive in Breganze, Italy, and founders of the Pronounce brand Yushan Li and Jun Zhou traveled there repeatedly for research in 2019.
They found their journey going through the archive similar to watching a river flow in time. “What inspired us hugely was Diesel’s path from beginning to now, where every single step matters — we were inspired by those ‘watermarks’ in the creative process,” explained Zhou.
Li added that they were greatly inspired by the innovative cutting and textile development they saw in the archive and applied them to new designs. One of the key items in the capsule is a hand-painted raincoat with special patterns sourced from the archive. Techniques involved with water, such as tie-dye and water drop dye, are also a signature for the capsule.
Rosso, founder of OTB,
The capsule will be available in China and in Diesel’s selected global retail network.
The collaboration was developed based on the 40-year-old Diesel’s archive in Breganze, Italy, and founders of the Pronounce brand Yushan Li and Jun Zhou traveled there repeatedly for research in 2019.
They found their journey going through the archive similar to watching a river flow in time. “What inspired us hugely was Diesel’s path from beginning to now, where every single step matters — we were inspired by those ‘watermarks’ in the creative process,” explained Zhou.
Li added that they were greatly inspired by the innovative cutting and textile development they saw in the archive and applied them to new designs. One of the key items in the capsule is a hand-painted raincoat with special patterns sourced from the archive. Techniques involved with water, such as tie-dye and water drop dye, are also a signature for the capsule.
Rosso, founder of OTB,