RMS Beauty is readying for 2020 growth.
The 10-year-old clean cosmetics company is ramping up its recruitment in order to better communicate its clean — and soon, sustainable — message. Its newest hire is Laura Chisholm, a former consultant for brands such as NYX Cosmetics, Anastasia Beverly Hills and, most recently, RMS. She joins the company as chief operating officer. Elaine Sack, who joined RMS 10 years ago, has been promoted to chief executive officer.
As chief operating officer, Chisholm will focus on strengthening RMS’ current retail partnerships — Sephora, Credo, Bluemercury and nordstrom.com — and growing brand awareness. She joins just as the Charleston, S.C.-based company settles into a new 20,000-square-foot facility — more than double the size of its previous one — from which it will continue to carry out its own fulfillment.
“The depth of the brand and the product assortment, which is so built-out for a clean beauty brand, and the heritage of Rose-Marie, those are things that drew me in as a consultant,” Chisholm said. “With RMS, there is a rabid, loyal, cult following, so the potential for the brand is enormous.”
The 10-year-old clean cosmetics company is ramping up its recruitment in order to better communicate its clean — and soon, sustainable — message. Its newest hire is Laura Chisholm, a former consultant for brands such as NYX Cosmetics, Anastasia Beverly Hills and, most recently, RMS. She joins the company as chief operating officer. Elaine Sack, who joined RMS 10 years ago, has been promoted to chief executive officer.
As chief operating officer, Chisholm will focus on strengthening RMS’ current retail partnerships — Sephora, Credo, Bluemercury and nordstrom.com — and growing brand awareness. She joins just as the Charleston, S.C.-based company settles into a new 20,000-square-foot facility — more than double the size of its previous one — from which it will continue to carry out its own fulfillment.
“The depth of the brand and the product assortment, which is so built-out for a clean beauty brand, and the heritage of Rose-Marie, those are things that drew me in as a consultant,” Chisholm said. “With RMS, there is a rabid, loyal, cult following, so the potential for the brand is enormous.”
Laura Chilsholm is RMS’ new chief operating officer.
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