The French fashion house has sent out a save-the-date for a cocktail on Jan. 22 at its flagship on Avenue Montaigne in Paris featuring the outline of a basketball court with the LV initials glowing in the middle.
The graphic on the invitation for Louis Vuitton’s cocktail to celebrate its partnership with the NBA.
Courtesy
“Michael Burke, chairman and chief executive officer, Louis Vuitton is pleased to invite you to celebrate the new partnership between Louis Vuitton and NBA,” said the invitation, which bore the hashtag #LVxNBA. Officials at Vuitton declined further comment.
In a historic first for the French capital, the inaugural NBA regular season game will be played at the AccorHotels Arena in Paris on Jan. 24 between the Charlotte Hornets and the Milwaukee Bucks.
Vuitton has a history of sports collaborations, producing trophy cases for the America’s Cup, the FIFA World Cup, the Rugby World Cup and the Roland-Garros tennis tournament. Its recent partnership with Riot Games, the maker of the online video game “League of Legends,” extended to a capsule ready-to-wear collection.
Vuitton opened the luxury
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