MILAN — With a new location, a focus on sustainability, running one day less for the first time, the contemporary ready-to-wear and accessories trade show WSM presented 80 brands, all offered a standardized booth to foster inclusivity and invited without being charged a participation fee.
Massimiliano Bizzi, founder and president of White Milano, the WSM organizer, firmly endorsed the new strategy this season as he aimed to spotlight environmentally conscious practices in fashion, moving past the streetwear and sportswear categories that the WSM format had targeted in the past. Bizzi tapped Matteo Ward, a sustainability expert and cofounder of the eco-friendly label Wråd, as artistic director, who conceived the new concept of the show.
As in previous seasons, however, the two-day event that closed here on Jan. 12, blended the business-to-business and business-to-consumer platforms, drawing more than 4,000 visitors, although a comparison with a year ago is not meaningful given the new format.
WSM was turned into a nonprofit event, with the support of the Ministries of Economic Development and Foreign Affairs, in addition to Italy’s trade agency ICE and local association Confartigianato Imprese. “The trade show thus becomes a collaboration between stakeholders,” explained Ward. “It’s a disruptive format that we’re bringing to
Massimiliano Bizzi, founder and president of White Milano, the WSM organizer, firmly endorsed the new strategy this season as he aimed to spotlight environmentally conscious practices in fashion, moving past the streetwear and sportswear categories that the WSM format had targeted in the past. Bizzi tapped Matteo Ward, a sustainability expert and cofounder of the eco-friendly label Wråd, as artistic director, who conceived the new concept of the show.
As in previous seasons, however, the two-day event that closed here on Jan. 12, blended the business-to-business and business-to-consumer platforms, drawing more than 4,000 visitors, although a comparison with a year ago is not meaningful given the new format.
WSM was turned into a nonprofit event, with the support of the Ministries of Economic Development and Foreign Affairs, in addition to Italy’s trade agency ICE and local association Confartigianato Imprese. “The trade show thus becomes a collaboration between stakeholders,” explained Ward. “It’s a disruptive format that we’re bringing to
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