The Italian Trade Agency is working hard to bring more Italian goods to the U.S. and has committed nearly 28 million euros to help small- and medium-size brands increase their export capabilities.
The figure marks a 45 percent increase from the amount it spent in 2019. Nearly 8 million euros will be earmarked for consumer goods including fashion, furniture and design with some 12.8 million euros devoted to food, wine and spirits and an additional 7 million euros allocated to technology.
The investment will be revealed at a press conference at the Project trade show in New York on Sunday.
In an interview at the Italian Trade Agency’s Upper East Side town house, Antonino Laspina, the newly appointed U.S. trade commissioner and executive director of ITA, said: “We hope to engage at least 300 fashion companies by offering them educational training, visibility and sales across the country, while targeting specific states and demographics that show a strong inclination in receiving our cultural authenticity.”
He said since arriving in New York two months ago, he has visited several U.S. cities including Chicago, Dallas and Las Vegas and believes there is substantial opportunity to increase the reach of Italian brands in metropolitan areas such as these.
The figure marks a 45 percent increase from the amount it spent in 2019. Nearly 8 million euros will be earmarked for consumer goods including fashion, furniture and design with some 12.8 million euros devoted to food, wine and spirits and an additional 7 million euros allocated to technology.
The investment will be revealed at a press conference at the Project trade show in New York on Sunday.
In an interview at the Italian Trade Agency’s Upper East Side town house, Antonino Laspina, the newly appointed U.S. trade commissioner and executive director of ITA, said: “We hope to engage at least 300 fashion companies by offering them educational training, visibility and sales across the country, while targeting specific states and demographics that show a strong inclination in receiving our cultural authenticity.”
He said since arriving in New York two months ago, he has visited several U.S. cities including Chicago, Dallas and Las Vegas and believes there is substantial opportunity to increase the reach of Italian brands in metropolitan areas such as these.
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