MILAN — Bulgari has partnered with leading perfume and taste company Firmenich on a sustainable flower farming project.
Dubbed “Flower Gems of India,” the initiative strengthens the Roman jewelry house’s commitment to ethical and responsible sourcing and production activities for its perfume business by implementing advanced flower cultivation practices in South India.
In particular, the program’s goal is to create a new jasmine farming model for 100 family-owned farms in two regions of the Indian floricultural area of Tamil Nadu over three years, offering local communities an alternative approach to jasmine production and improving both their profits and the quality of the flowers.
“It became important to us to contribute to support the communities that enable us to create our masterpiece fragrances, and that we establish a sustainable approach to preserve and support the local economy,” said Bulgari’s chief executive officer Jean-Christophe Babin.
“Like our jewels, our fragrances are crafted from nature’s finest gems and it is our passion to research, source, and wherever possible, support the production of these extraordinary ingredients,” he added.
For the occasion, Bulgari also teamed with Jasmine Concrete, India’s leading producer of floral extracts and a Firmenich joint venture partner since 2014. Based in the Tamil Nadu area, the group counts
Dubbed “Flower Gems of India,” the initiative strengthens the Roman jewelry house’s commitment to ethical and responsible sourcing and production activities for its perfume business by implementing advanced flower cultivation practices in South India.
In particular, the program’s goal is to create a new jasmine farming model for 100 family-owned farms in two regions of the Indian floricultural area of Tamil Nadu over three years, offering local communities an alternative approach to jasmine production and improving both their profits and the quality of the flowers.
“It became important to us to contribute to support the communities that enable us to create our masterpiece fragrances, and that we establish a sustainable approach to preserve and support the local economy,” said Bulgari’s chief executive officer Jean-Christophe Babin.
“Like our jewels, our fragrances are crafted from nature’s finest gems and it is our passion to research, source, and wherever possible, support the production of these extraordinary ingredients,” he added.
For the occasion, Bulgari also teamed with Jasmine Concrete, India’s leading producer of floral extracts and a Firmenich joint venture partner since 2014. Based in the Tamil Nadu area, the group counts
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