LONDON — Harrods has put the final touches on its new beauty hall with the launch of phase 3, an events and services space that opened Tuesday in Knightsbridge. In total, the retailer’s new beauty space spans 90,000 square feet, and is nearly three times larger than it was before.
“This is what I would probably describe as the pièce-de-résistance, it’s game changing and it really is about us pushing ourselves to ask what that online and off-line experience looks like and how they play together,” said Annalise Fard, director of beauty at Harrods.
The events and services space sits below the skin-care hall on the lower ground floor and can be reached via a spiral staircase lined with digital screens. At the foot of the stairs is a waiting space and a reception area where customers can check in, or book their treatments.
To the left is a small auditorium with retractable glass walls that can comfortably seat around 30 guests. This is where Harrods plans to hold master classes with professionals or live-stream makeup artists doing their work backstage and answering questions at the runway shows.
“We know that clients absorb beauty information online via YouTube, and we wanted to take it to
“This is what I would probably describe as the pièce-de-résistance, it’s game changing and it really is about us pushing ourselves to ask what that online and off-line experience looks like and how they play together,” said Annalise Fard, director of beauty at Harrods.
The events and services space sits below the skin-care hall on the lower ground floor and can be reached via a spiral staircase lined with digital screens. At the foot of the stairs is a waiting space and a reception area where customers can check in, or book their treatments.
To the left is a small auditorium with retractable glass walls that can comfortably seat around 30 guests. This is where Harrods plans to hold master classes with professionals or live-stream makeup artists doing their work backstage and answering questions at the runway shows.
“We know that clients absorb beauty information online via YouTube, and we wanted to take it to
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