COPENHAGEN — With the turn of the decade, Ganni is looking to set a new tone that’s all about collaboration and strengthening the bonds of the now-famous #GanniGirls community that helped the brand shoot to fame.
The brand’s show, which will take place on Thursday evening in Copenhagen, will set the agenda for the rest of Ganni’s year by debuting a series of collaborations with female creatives handpicked by the label’s creative director Ditte Reffstrup.
The Swedish-born artist Marie Lea Lund has created sculptures that will feature on the catwalk; photographer and designer Ana Kras designed the show set, while Berlin-based DJ Mobilegirl created the show soundtrack.
Beyond the runway, textile designer and artist Anna Clarisse Holck Wahrens was commissioned to design an installation using deadstock denim for the brand’s after party, while a host of other creatives have made T-shirt prints, handmade knits and interiors products that will be sold at the Ganni Kiosk, a pop-up shop opening in Copenhagen to coincide with the runway show.
The kiosk will sell other interiors products such as stools or quilts, created by the brand using upcycled fabrics from previous seasons, and will also be traveling to Nordstrom in New York from Jan. 31 to March 15.
The brand’s show, which will take place on Thursday evening in Copenhagen, will set the agenda for the rest of Ganni’s year by debuting a series of collaborations with female creatives handpicked by the label’s creative director Ditte Reffstrup.
The Swedish-born artist Marie Lea Lund has created sculptures that will feature on the catwalk; photographer and designer Ana Kras designed the show set, while Berlin-based DJ Mobilegirl created the show soundtrack.
Beyond the runway, textile designer and artist Anna Clarisse Holck Wahrens was commissioned to design an installation using deadstock denim for the brand’s after party, while a host of other creatives have made T-shirt prints, handmade knits and interiors products that will be sold at the Ganni Kiosk, a pop-up shop opening in Copenhagen to coincide with the runway show.
The kiosk will sell other interiors products such as stools or quilts, created by the brand using upcycled fabrics from previous seasons, and will also be traveling to Nordstrom in New York from Jan. 31 to March 15.
Pieces
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