LONDON — Fenton & Co., the direct-to-consumer, online fine jewelry brand, is on a mission to change how people shop for life’s major milestones.
The company was founded by Laura Lambert, who cut her teeth at Value Retail, and is looking to offer a personalized service across a wide range of price points; educate customers about colored gemstones and raise the bar with regard to ethical sourcing.
Her pitch received an immediate response, with sales reaching 400,000 pounds in the first nine months of trading. The company has also just closed its second investment round, bringing total funding to more than 1.7 million pounds.
Investors include Zoopla founder Alex Chesterman; Camilla Dolan, who has also invested in the likes of Bloom & Wild and Heist; as well as Elizabeth Spaulding, president of Stitch Fix and previously global head and founder of Bain & Company’s digital practice.
“We’ve taken venture capital investment and have done an extension now, but we’re still very focused on the idea of profitability. I don’t want to build one of those businesses that will forever be in a black hole — we’re trying to marry the fast-growth approach with some more traditional business wisdom,” said Lambert, who began her career at
The company was founded by Laura Lambert, who cut her teeth at Value Retail, and is looking to offer a personalized service across a wide range of price points; educate customers about colored gemstones and raise the bar with regard to ethical sourcing.
Her pitch received an immediate response, with sales reaching 400,000 pounds in the first nine months of trading. The company has also just closed its second investment round, bringing total funding to more than 1.7 million pounds.
Investors include Zoopla founder Alex Chesterman; Camilla Dolan, who has also invested in the likes of Bloom & Wild and Heist; as well as Elizabeth Spaulding, president of Stitch Fix and previously global head and founder of Bain & Company’s digital practice.
“We’ve taken venture capital investment and have done an extension now, but we’re still very focused on the idea of profitability. I don’t want to build one of those businesses that will forever be in a black hole — we’re trying to marry the fast-growth approach with some more traditional business wisdom,” said Lambert, who began her career at
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